Credit Union or Local Bank? Why a CU may be Best for you

Source: Rebekah Frischkorn is a Marketing Specialist for AmeriChoice Federal Credit Union, a 15,000+ member credit union with seven locations in central Pennsylvania.

If you are positive that a credit union is best for you and your money, you only have one question to answer: which establishment is best for me?

On the other hand, you may be on the fence as you decide between a credit union and local bank. Since there are pros and cons of both, you don’t want to jump the gun when making a decision.

While the ultimate decision is in your hands, this piece will help you better understand what a credit union has to offer.

Credit Union Benefits

On the AmeriChoice Federal Credit Union website, there is a chart entitled “The Credit Union Difference.” In short, this breaks down how their organization is different than a local bank. Here is what you need to know:

  • Member owners
  • Not for profit
  • Governed by members
  • Member driven
  • Serves individuals
  • Surplus earnings

A Closer Look at Credit Union Advantages

Now that we have set the table with the above information, it is time to dive into the question and answer segment with Rebekah Frischkorn. From making the switch to a credit union to the benefits of personal service, you can learn a lot from her:

1. How has your “Ask The Expert” service been received by your audience? 

We’ve found that our Ask the Expert service has been valuable for those members or non members who have a specific question to ask, but may not have time to stop by a branch. This email service provides individuals with the answers they’re looking for with a quick turnaround time. We understand that everyone today is busy, so we strive to provide the most convenient services possible, including Ask the Expert.

2. Do you find that personal service is the key to success as a credit union? 

I can’t begin to describe how important personal service is at AmeriChoice. Being a credit union, our philosophy is “People Helping People”, and what better way to portray this than through our everyday interactions with our members. From our front line staff to our back office staff, we are constantly striving to provide the best personal service possible.

3. What would you tell people who are interested in switching from a local bank to a credit union?

I would strongly encourage individuals to consider switching to a credit union. As credit unions, we are here to work for you. We’re here to help give you the best rates possible as well as the best customer service experience. Our mission at AmeriChoice is to exceed our members’ expectations and become their trusted financial partner. You can’t get that kind of service with a bank.

Final Thoughts

With this advice from Frischkorn, it is easy to see why a growing number of people are choosing a credit union over a local bank.

Now that you understand the benefits and advantages, you can decide which steps to take next. If personal service and attention to detail is important to you, a relationship with a credit union could go a long way in improving your financial situation.

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